DIEGO ENRIQUE SILVA


ME  EMAIL  IG


THE ÄLMHULT
METHOD




Creative Direction, Art Direction,
Video Editing, Copywriting

Team: Diego Silva, Fernando Viana,
Mariana Echandía, Bianca Mercado,
Antonia Rebolledo, Guillermo Campero



What happened when IKEA challenged us to rethink the meaning of home? We created the Älmhult Method, a fresh, playful approach to living.

We reinterpreted “playful” as a state of mind—the comfort of being in your own space, free to explore, create, and be yourself. Our goal was to help people reconnect with this feeling, fall back in love with their homes, and rediscover what they believed only existed outside.

The method was brought to life through Liv Holm, a fictional character inspired by lifestyle gurus and imagined as both the author and embodiment of its joyful and uplifting spirit.
Through her, the idea evolved into LivStream, a witty and satirical twist on streaming designed to share the method in a creative and engaging way, turning TV watching into rituals for living, creating, and connecting at home instead of simply binge watching.
This project was selected as a winner of the 2025 Elisava Masters Awards in Communication.