OFF THE BOOK
Social Media Strategy, Copywriting,
Art Direction for Social Media & Video Content
Team: Diego Silva, Pablo Juárez, Jacob Briseño,
Valeria González, Cecilia Breceda
Photography and Video by Pablo Juárez
We developed a creative strategy for a brand of contemporary cowboy boots that celebrates authenticity, irreverence, and rule-free style. The challenge was to build a visual and narrative universe that took the boots out of their traditional context and placed them in unexpected settings, drawing from pop, nostalgic, and digital references.
As a team, we created this new strategy to build a world and foster brand love, positioning a provocative, free, and approachable brand voice that turned the boots into a symbol of identity and rebellion for a new generation.
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