MARVILLA
Social Media & Brand Strategy, Paid Media Planning,
Content Management, Copywriting,
Scriptwriting, Video Editing
Team: Diego Silva, Fernando Villavicencio
Photography by Fernando Villavicencio
We created three audiovisual pieces to showcase the main pillars of Marvilla´s new website: store, workshop, and studio. The narrative was designed to connect these elements seamlessly, using audiovisual tools to highlight not only the brand’s values but also its future vision, while revealing the story and personal motivations behind the project.
Following this work, we developed a new Instagram communication strategy with pillars such as craftsmanship, design, creative inspiration, and daily rituals. Together with defined buyer personas, these guided the creation of daily content that remained true to the brand and its essence.