MARVILLA
Social Media & Brand Strategy, Paid Media Planning,
Content Management, Copywriting,
Scriptwriting, Video Editing
Team: Fernando Villavicencio, Diego Silva
Photography by Fernando Villavicencio
We created three audiovisual pieces to showcase the main pillars of Marvilla´s new website: store, workshop, and studio. The narrative was designed to connect these elements seamlessly, using audiovisual tools to highlight not only the brand’s values but also its future vision, while revealing the story and personal motivations behind the project.
Following this work, we developed a new Instagram communication strategy built around key pillars — craftsmanship, design, creative inspiration, and daily rituals. Rooted in long-term audience and brand perception insights, the strategy looked ahead to shape how the brand’s culture and voice could evolve, while remaining authentic to its essence.