KRACHT
Creative Direction, Art Direction
Editorial Design, Copywriting
Team: Diego Silva, Fernando Viana, Yu Plena
A conceptualization exercise that transforms a decade into a sensory experience. Developed during a workshop in the Master’s in Creative Direction and Communication, KRACHT is a chocolate inspired by post-Wall Berlin and the rise of techno as a symbol of freedom in the 90s. Its raw shape evokes the remnants of the Wall; its sour interior represents the first contact with freedom. History, aesthetics, and emotion, in a single bite.