BITHARA
Creative Direction, Art Direction
Editorial Design, Copywriting, Video Editing
Team: Diego Silva, Xue Wang
Marina Navarro, Lluc Piquer
Meet Bithara: the AI-powered avatar redefining the fashion brand Dezacato with a bold narrative rooted in nature, heritage, and resilience. Conceived as a creature from an imagined future, she merges seamlessly with the natural world, her form entwined with branches and organic shapes. She represents a return to essentials—our origins and roots—as a response to the challenges and paradigms of the future.
Guided by Mimeterra, a concept drawn from the brand’s manifesto, Bithara embodies Dezacato’s vision through an organic yet disruptive aesthetic that unites fashion, technology, and storytelling in a single, cohesive identity. Developed with advanced AI tools, she pushes the expressive potential of the medium, bringing this vision vividly to life.